Target has been doing a great job promoting gender equality in its stores. Earlier this year, it launched a “Strong Like Mom” T-shirt for boys, and shoppers loved it. Now, it looks like Target is back in the press for another winning T-shirt, this time for girls.
According to Yahoo, Target’s new Cat & Jack line for children unveiled its new “Stay Curious” tee. The pink T-shirt for girls features the phrase alongside a chemistry beaker and test tubes, while the back of the shirt reads, “Marie Curie, 1st woman to receive a Nobel Prize, discovered the elements radium and polonium.”
Social media users immediately took to Twitter to voice their approval for the new tees:
Other T-shirts in the new collection feature messages like, “Change the world by being you” and “Girls never give up.”
Feminist T-shirts seem to be winning big with the general public right now. Maybe it’s time your brand incorporated a Girl Power merchandise line.