Target Wins Big With Girl’s Science T-shirt – Promo Marketing (blog)

Target has been doing a great job promoting gender equality in its stores. Earlier this year, it launched a “Strong Like Mom” T-shirt for boys, and shoppers loved it. Now, it looks like Target is back in the press for another winning T-shirt, this time for girls.

According to Yahoo, Target’s new Cat & Jack line for children unveiled its new “Stay Curious” tee. The pink T-shirt for girls features the phrase alongside a chemistry beaker and test tubes, while the back of the shirt reads, “Marie Curie, 1st woman to receive a Nobel Prize, discovered the elements radium and polonium.”

Social media users immediately took to Twitter to voice their approval for the new tees:

Other T-shirts in the new collection feature messages like, “Change the world by being you” and “Girls never give up.”

Feminist T-shirts seem to be winning big with the general public right now. Maybe it’s time your brand incorporated a Girl Power merchandise line.

Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award. 

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