WITH simple yet captivating and thought provoking targeted campaigns, Saudia Cargo received the International Air Cargo Marketing Award at this year’s Air Cargo India.
At the Gala awards night during ACI 2018 held on Feb. 21 at Grand Hyatt Hotel Mumbai, Saudia Cargo was honored for its innovative campaigns and thematic booth designs across various global exhibitions that stir business results like Fly Fashion in Paris which is specifically tailored for the global garment industry, Fly Perishables & Fly Flowers in Johannesburg for the African market, Fly Pahrma with temperature controlled in Munich and so on
Saudia Cargo’s Global Marketing Manager Adel Sallam said “it’s all about reading trends of what the cargo customers will need in future by building marketing infrastructure and engage with their experience”. He also added “our tag line ‘Aspire to Cargo Anything, Anywhere, Anytime’ that’s taken quite literally by Saudia Cargo made the customers understand the challenge we put ourselves through. When we sync with our customers, they realize that Saudia Cargo is coming closer like never before.”
The publisher & organizer Stat Times Group editor in chief R.K. Patra said “our voters saw that Saudia Cargo’s marketing campaign went through and delivered the message and that they started to approach the customer’s need at an insightful level facilitating customers to find and understand more about the company’s services and facilities”.
Through its effective campaigns on for each target market, Saudia Cargo is now the leading freight carrier serving the industry and a proud winner of the best marketing award. — SG