Tag Archives: target

Brands continue to target fast food marketing at kids – The Guardian

US fast food restaurants alone spent $ 4.6bn on advertising to children and teens in 2012. Photograph: Martin Godwin for the Guardian Each year, the world’s food and beverage companies

View Now »

Does Lead Generation Make One A Target? – Business 2 Community

Today, there’s a lot being asked from B2B marketers in order succeed in their lead generation campaigns. They’re called to do social. Their content needs to be prime quality. Even

View Now »

76% of Marketing Execs Say They Don’t Target With Behavioral Data – Adweek

Seventy-six percent of marketers do not utilize behavioral data in either segmentation analysis or targeting, per a Razorfish study called The State of Always-On Marketing that surveyed 685 C-suite executives.

View Now »

General Mills Looks Beyond TV to Target ‘Micro’ Markets – AdAge.com

A scene from Cheerios’ Super Bowl ad Ad Age Reports Learn five practical methods for successfully engaging with consumers through research, crowdsourcing, branded content, customer evangelism and customer service. Learn

View Now »

What Does Your Brand’s Target Market Look Like? – Business 2 Community

As a personal brand your goal should be to bring in just the right client into your business — a person or company who expresses mutual interest in what you

View Now »

You Are Not Your Target Market, Creating Customer Marketing Personas – Business 2 Community

Congratulations, you have taken one of the first and most important steps you can take in marketing. You have admitted that you are not your ideal customer. Sounds like a

View Now »