Tag Archives: Customer

Mark Ritson: The first rule of marketing is you are not the customer – Marketing Week

Mark Ritson: The first rule of marketing is you are not the customer – Marketing Week

There is a great lowball question that you can use on anyone interviewing for a marketing role. Ask the candidate to imagine a leading tennis brand is looking for a

View Now »

Core Principles to Guide Your Digital Customer Marketing Strategy in 2018

Share Share Share Email The conversation about how to find new sources of profit for your business, whether retailer, e-tailer, hotelier or airline, is becoming more intense by the day.

View Now »

CRM (customer relationship management) – TechTarget

CRM (customer relationship management) – TechTarget

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with

View Now »

CRM (customer relationship management) – TechTarget

CRM (customer relationship management) – TechTarget

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with

View Now »

CRM (customer relationship management) – TechTarget

CRM (customer relationship management) – TechTarget

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with

View Now »

CRM (customer relationship management) – TechTarget

CRM (customer relationship management) – TechTarget

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with

View Now »