Tag Archives: blog

Foreign-Born Black Americans: The Invisible Target Market – Multichannel News (blog)

Marvel’s latest entry into the superhero movie genre collection, Black Panther (pictured), is breaking multiple box office records and with numerous cast members of African and Caribbean descent, it’s already igniting

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Foreign-Born Black Americans: The Invisible Target Market – Multichannel News (blog)

Marvel’s latest entry into the superhero movie genre collection, Black Panther (pictured), is breaking multiple box office records and with numerous cast members of African and Caribbean descent, it’s already igniting

View Now »

Advanced TV Ad Targeting: Separating the Wheat From the Chaff – Broadcasting & Cable (blog)

Advanced TV Ad Targeting: Separating the Wheat From the Chaff – Broadcasting & Cable (blog)

You probably read the trades and know that you can now use rich first- and third-party data to target audiences on TV just like you can in digital. This is

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Advanced TV Ad Targeting: Separating the Wheat From the Chaff – Broadcasting & Cable (blog)

Advanced TV Ad Targeting: Separating the Wheat From the Chaff – Broadcasting & Cable (blog)

You probably read the trades and know that you can now use rich first- and third-party data to target audiences on TV just like you can in digital. This is

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Walmart Launches New Apparel Line to Compete With Amazon, Target – Promo Marketing (blog)

Walmart Launches New Apparel Line to Compete With Amazon, Target – Promo Marketing (blog)

The battle rages on between giant retailers Amazon, Walmart and Target. Recently, Target launched several new on-trend apparel lines, and we don’t have to remind you that Amazon continues to

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NCTC Uses Analytics, Targeted Marketing for Improved ARPU, Reduced Churn – Telecompetitor (blog)

NCTC Uses Analytics, Targeted Marketing for Improved ARPU, Reduced Churn – Telecompetitor (blog)

NCTC, a regional broadband provider serving rural Tennessee and Kentucky, has seen a 15% increase in average revenue per customer (ARPU) by using broadband customer data analytics to create tightly

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