MARKETING-MANAGEMENT-IN-GEOGRAPHICALLY-REMOTE-INDUSTRIAL-CLUSTERS-IMPLICATIONS-FOR-BUSINESS-TO-CONSUMER-MARKETING-0
MARKETING-MANAGEMENT-IN-GEOGRAPHICALLY-REMOTE-INDUSTRIAL-CLUSTERS-IMPLICATIONS-FOR-BUSINESS-TO-CONSUMER-MARKETING-0

MARKETING MANAGEMENT IN GEOGRAPHICALLY REMOTE INDUSTRIAL CLUSTERS: IMPLICATIONS FOR BUSINESS-TO-CONSUMER MARKETING

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Product Description

This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting. [amz_corss_sell asin="B00HS6ZJ3W"]

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