Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
Product Details: Hardcover: 816 pages
Publisher: Prentice Hall; 13 edition (March 6, 2009)
Language: English, ISBN-10: 0136009980, ISBN-13: 978-0136009986
Product Dimensions: 11 x 8.8 x 1.3 inches, Shipping Weight: 4.6 pounds (View shipping rates and policies),
Average Customer Review: 3.9 out of 5 stars See all reviews (135 customer reviews)