Marketing-Concepts-that-Win-Save-Time-Money-and-Work-Crafting-Concepts-Right-the-First-Time-0
Marketing-Concepts-that-Win-Save-Time-Money-and-Work-Crafting-Concepts-Right-the-First-Time-0

Marketing Concepts that Win! Save Time, Money and Work Crafting Concepts Right the First Time

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Product Description

Marketing Concepts that Win! is a marketing guidebook intended to give readers expert tips and advice on writing effective positioning concepts. The author offers clear examples of what and what not to do when crafting a concept, along with abundant background information on marketing concepts gained from real-life experience with her clients.

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