Marketing-An-Introduction-11th-Edition-0
Marketing-An-Introduction-11th-Edition-0

Marketing: An Introduction (11th Edition)

$226.67

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Product Description

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.


This best-selling, brief text introduces marketing through the lens of creating value for customers.

 

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

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