Category: Marketing Concepts

Industry Notes: PBS’ ‘Great American Read’ Opens; Ingram Partners With Open Road’s ‘Ignition’ Marketing

Industry Notes: PBS’ ‘Great American Read’ Opens; Ingram Partners With Open Road’s ‘Ignition’ Marketing

The PBS ‘Great American Read’ TV program has its two-hour opener. And Open Road Media’s direct-to-consumer marketing program, Ignition, is being offered now to Ingram’s distributed publishers. Meredith Vieira hosts

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Biz tip of the week: Are you marketing like the spider or the cheetah?

The business environment in which we operate is constantly changing. Our long-term survival sometimes depends on our ability to adapt to those changes. Bert Williams, the owner of Williams and

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Lytics Standardizes Digital Marketing with New Initiatives

Portland, OR: Lytics, Inc., the customer data platform company, today unveiled its commitment to a new paradigm for digital marketing: Trust-Based Marketing. The company launched this new initiative at the Gartner

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Lytics Standardizes Digital Marketing with New Initiatives

Portland, OR: Lytics, Inc., the customer data platform company, today unveiled its commitment to a new paradigm for digital marketing: Trust-Based Marketing. The company launched this new initiative at the Gartner

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Lytics Standardizes Digital Marketing with New Initiatives

Portland, OR: Lytics, Inc., the customer data platform company, today unveiled its commitment to a new paradigm for digital marketing: Trust-Based Marketing. The company launched this new initiative at the Gartner

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Marketing Cheshire targets association market with Brilliant Science

Pictured: Jodrell Bank Marketing Cheshire has partnered with a host of local organisations to deliver a new concept for business events among association buyers.  Titled Brilliant Science, the project is

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