Category: Marketing Concepts

Ethics & Compliance Leaders Could Use a Good Dose of Marketing 101

Ethics & Compliance Leaders Could Use a Good Dose of Marketing 101

I recently hosted a panel at an industry conference on the topic of “Training & Communication: Marketing & Integrating Your Compliance & Ethics Brand.” I finished by asking the audience,

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Importance of digital marketing highlighted

The advantages of digital marketing were explained at a business-to-business session for businessmen, professionals and industrialists organised by JCI-Vizag here on Sunday. Dr. Ravinath, professor of marketing, Gitam School of

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Avant Garde runs a seminar on ‘Marketing Research’

KATHMANDU: Avant Garde Solution, a research and consulting firm, organised a seminar on marketing research recently in collaboration with Faculty of Management, Tribhuvan University and Kathmandu University School of Management.

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Want to Succeed With Micro-Influencers? This 1 Concept Holds the Key

Influencer marketing has become a powerful weapon for brands. It’s fundamentally changing the way they connect with their target audiences, and global brands across every industry are using influencers to

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God of War’s Final Marketing Meeting Was Ruff

PlayStation UK has been blowing its marketing budget on comedy commercials for a few years now, and it always seems to find a way to turn cringey concepts into laugh

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IBM, Salon Media pilot AdLedger’s proof-of-concept blockchain product

IBM, Salon Media pilot AdLedger’s proof-of-concept blockchain product

Brief • Published April 18, 2018 Dive Brief: IBM and Salon Media are piloting a blockchain proof-of-concept product developed by AdLedger, a nonprofit consortium focused on developing blockchain standards for

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