Author Archives: ligesgood

The Search for Business-to-Business Marketing All-Stars Continues: Business Marketing Association Now Accepting …

CHICAGO, Feb. 27, 2014 /PRNewswire/ — The Business Marketing Association (BMA) announced it is now accepting entries and nominations for its annual award competition, the B2 Awards. One of the

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How Crosley Radio mixes the old with the new

Enlarge Photo Ron Bath Bo LeMastus, chairman and CEO of Crosley Radio/Crosley Furniture is shown with one of the Crosley jukeboxes. Bo LeMastus, chairman and CEO of Modern Marketing Concepts

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Twitch Plays Pokémon was 'Proof of Concept'

The recent marvellous piece of spontaneous human interaction/brilliant marketing ploy ‘Twitch Plays Pokémon’ event has lead the game broadcasting service to think even bigger. Stating the bleeding obvious, Matthew DiPietro,

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Nissan Sport Sedan, Resonance Concepts Almost Real

DETROIT – Have you been wondering how real the swoopy, controversial Nissan Sport Sedan concept is? How about the Resonance? Very real, says Fred Diaz, senior vice president of sales

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Franchise Development Marketing Strategies To Use 2014

Move up Move down Are You Thinking About Starting A Business In Retirement? Robert Laura Contributor ‘Ride Along 2’ Makes Four Franchises For Tim Story Scott Mendelson Contributor Ok I

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Target marketing and tailored services is key to AIA's success – EastDay.com

BEIJING, Feb. 27 — Target market positioning and tailored services have contributed to the continued success of AIA Group. During an interview with Xinhuanet last Friday, AIA’s Group Chief Executive

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